I'm Joao Pedro Ribeiro, a performance marketer running paid search and social that's optimised for return — every euro tracked, every decision backed by analytics.
Start a Project → See ServicesWhat I do
From channel strategy to the analytics behind it, every campaign is built to maximise return on ad spend.
Full-funnel campaigns built around clear targets — every stage structured to drive efficient, measurable results rather than vanity metrics.
Continuous tuning of bids, budgets and targeting toward return on ad spend — reallocating to what works and cutting what doesn't, fast.
Google, Meta and TikTok campaigns run together as one system — intent-driven search paired with scroll-stopping social creative.
Reliable tracking, GA4 and attribution setups that show where results truly come from — so budget decisions are grounded in real data.
About
Joao Pedro Ribeiro helps businesses grow through paid media that's accountable to the bottom line. The work centres on performance: clear goals, rigorous testing and spend directed wherever the return is strongest.
Campaigns are treated as systems to be measured and improved, with reporting kept transparent and tied to ROAS and cost per acquisition. You always know what's working, what isn't, and what happens next.
Contact
Whether you're launching paid media or trying to lift the ROAS on existing campaigns, I'm happy to take a look.
Send a short note about your business, budget and targets, and you'll get a clear, honest view of where the performance gains are.
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